When it launched in June 2011, the Texture Revolution^® took the food texturizing industry by storm and it looks like the revolution is building strength.

Recently, the first of its kind innovation for describing food texture has been nominated for a 2012 Edison Award. Finalists will be announced Monday, February 13, 2012. The Edison Award was originally established in 1987 by the American Marketing Association as a way to honor innovative and creative ideas.

The Texture Revolution process is a systematic approach to achieving target texture by using language precise enough to be relevant in a product development environment.

We're hoping to have great news to announce on Monday!