We've just released the latest episode in our popular YouTube series "Does This Have Gum in It?". This episode explores the functions gums play in granola bars—specifically reduced sugar granola bars. While high intensity sweeteners replace the sweetness sugar contributes to granola bars, they don't replace the texture, gloss, stickiness, and film forming attributes that shape and bind the bars together.

In this video Gum Guru^® Maureen Akins explains how our Texture Revolution^® process helped articulate the texture attributes that were critical to designing an appealing reduced sugar granola bar that offers the same satisfactory eating experience as the full sugar version.