Some product developers may be overlooking the fact that gums have a positive impact on the taste, texture, and mouthfeel of foods and beverages. That's why TIC Gums has created a web-based video series, "Does This Have Gum In It?" to demonstrate how even a small adjustment to the viscosity and/or texture of foods or beverages can mean the difference between a great eating/drinking experience and a negative one.

The first "Does This Have Gum In It?" episode focused on candy-coated chewing gums. In the second episode, TIC Gums marketing manager Harold Nicoll and Gum Guru® and applications manager, Maureen Akins discuss the use of gums in salad dressing. Maureen describes the benefits of using the innovative FASTir® Xanthan EC product to speed production and deliver the benefits of traditional western xanthan in a much more affordable way.

Episodes can be viewed on the "Does This Have Gum In It?" page of Guru TV at www.ticgums.com/gurutv. Add Guru TV to your RSS feed to be notified when new videos are posted.

Story from the Spring 2012 issue of the TIC Times