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Welcome to the Texture Revolution
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Texture has long been an afterthought, an under leveraged, overlooked aspect of food product design, yet texture can mean the difference between a good product and a great one. Ironically, other than formulating to a target viscosity, the deliberate design of texture is nearly always absent. Product developers too often are handicapped by the lack of an agreed-upon language to describe texture, and developers are challenged by the fact that texture cannot be “added” at the end of the design process.
For consumers, however, food is all about texture – its crunch, its thickness, its chewiness, etc. Texture can make or break a food experience, yet few developers have the tools and the expertise to improve their products. Enter the Gum Gurus® at TIC Gums, who understand that texture must be integrated into the development of a new product from the start. TIC Gums has developed a texture lexicon that offers product developers a starting point for describing their texture requirements which in turn will make defining texture more quantifiable. TIC Gums continues to pioneer breakthrough technology in texture and stabilization. We work closely with customers to create success stories no matter the product. TIC Gums understands that texture is more than manipulating viscosity – it is a key product differentiator. Many products benefit from improved texture. Tortillas must be soft and flexible, yet strong enough to contain juicy meats, tangy sauces, eggs, stir-fry veggies, and more. Creating a sturdy wrap that stays moist is possible, thanks to Ticaloid® Tortilla, which gives tortillas strength and flexibility with the desired texture. Creams and sauces, especially those subjected to the rigors of baking, freezing and reheating, also rely on a smooth texture. Ticaloid® Saucier helps the most delicate of sauces stand up to extreme temperatures and remain creamy and appealing. The TIC Gums Texture Innovation Center™ symbolizes the spirit of collaboration with customers and the company’s expertise in the areas of texturizers and stabilizers. The company’s renewed focus on innovation in food texture is even spotlighted in a new company brochure, titled “Texture Solutions – The Intersection of Stabilizer Science and The Sensory Experience.” Says TIC Gums President Gregory C. Andon, “We believe texture is the next frontier in food product development and our advanced texture and stabilization solutions have long been the differentiators for our food and beverage customers.” Our legendary customer service, high quality standards and the unrivaled knowledge of our Gum Gurus® have made TIC Gums the industry leader for more than 100 years. As for the future, TIC Gums systems create textures that not only improve today’s products, but that will give birth to new products and change the lexicon of food science. It’s no wonder that TIC Gums remains the global leader in advanced texture and stabilization solutions for the food industry. Visit www.texturerevolution.com today to find the tools that help meet the most complex texture requirements. |
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Ironically, other than formulating to a target viscosity, the deliberate design of texture is nearly always absent. Product developers too often are handicapped by the lack of an agreed-upon language to describe texture, and developers are challenged by the fact that texture cannot be “added” at the end of the design process.
