The true importance of texture is frequently overlooked in the early stages of food product development. What’s been missing until now is a systematic approach to achieving target texture that works well out in front of consumer sensory evaluations…and one that uses language precise enough to be relevant in a product development environment.

The Texture Revolution from TIC Gums gives you those missing elements. It’s a new tool that allows you to plan and manipulate food textures in order to improve consumer acceptance. It includes a far more powerful vocabulary for describing the textural attributes you want to achieve in new or reformulated food products. The lexicon is extensive and addresses important texture issues through the whole sensory experience with a food product, from the first look through swallowing.