granola-clusterTIC Gums will demonstrate how its Add-Here 3200 hydrocolloid system reduces the need for sugar, honey, or high fructose corn syrup (HFCS) for binding and film forming, stability and cling for granola and other cereal “clusters” at the SupplySide West 2012 exhibition. SupplySide West 2012 occurs November 7 and 8, 2012 in Las Vegas, NV. at the Venetian and Sands Expo Hall.

Granola cereal clusters made with Add-Here 3200 demonstrate how the texture and appeal of fully sugared cereal can be closely mimicked or even improved upon with gums and gum systems. This is important as so much of the pleasure of eating is derived from texture and not flavor alone.

Replacing Sugar Is Not Enough

Replacing sweetness can be accomplished with high intensity sweeteners like aspartame or stevia. What is not easy to replace is the texture, stability, gloss, stickiness, and film forming attributes sugar provides that is used to shape and hold cereal together. Sugar provides these because it is a solid. It is these properties that bind the parts of the granola together. Add-Here is a proprietary line of hydrocolloids that replaces the texture and binding qualities needed but with significantly less sugar. Add-Here 3200 delivers other functional benefits as well.


Traditionally sugar, honey, or high fructose corn syrup are used for tying together ingredients like oats, shredded coconut, seeds, nuts, and dried fruit into cereal clusters. Reduced sugar content in breakfast cereal and similar food products can potentially result in the loss of taste and textural appeal when compared to that of fully sweetened products. Identifying hydrocolloids that can substitute the texture lost when sugar is removed is possible. Add-Here 3200 is proof.


Spray-Able and Soluble

The Add-Here line of products is easily dispersible and readily soluble with viscosity low enough to be spray-able. It can also reduce drying time by as much as 20%.

About TIC Gums

TIC Gums is a global leader in advanced texture and stabilization solutions for the food industry. Food and beverage companies rely on TIC Gums to improve the texture, stability, consistency, nutritional profile, and shelf appeal of their products. Legendary customer service, high quality standards, and the unrivaled knowledge of our Gum Gurus® has made TIC Gums the industry leader for more than 100 years.


Chloe McDaniel
(800) 899-3953 x3509