College-bound students create a winning ice cream and marketing campaign

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WHITE MARSH, MD. (March 30, 2015) -- Sixteen local high school students with interests in science, culinary and marketing participated in this year's Ice Cream University hosted by TIC Gums at the Texture Innovation Center in White Marsh, MD. The program is based on Cornell University's Food Science 101 course which is required for incoming freshman of the College of Food Science. TIC Gums sponsored each student's $500 program fee and provided home ice cream makers upon program completion.

The winning ice cream named Holy Cannoli was the creation of Lauren Impallaria, Bel Air High School; Gabrielle Ingoglia, Patterson Mill High School; Madelyn Miller, Edgewood High School; and Rebekah Paradis, Fallston High School. "We all either have an Italian background or grew up making ice cream at home. This cannoli flavor just seemed like the perfect combination," said a team representative. Holy Cannoli will be produced and sold in the coming weeks at Broom's Bloom Dairy store located in Harford County.

Tim Andon, business development manager at TIC Gums and Cornell alumnus, led the five week course. "This is a great opportunity to expose students to the field of food science and possible career paths within the industry. Students not only create the ice cream but they work together to develop a winning marketing campaign."

The first weeks of study focused on scientific principles such as emulsions, overrun calculation, ice crystal formation and statistical know-how for tracking and maintaining quality. The attention then turned to flavor selection and inclusions like nuts, chocolate or fruit, before finalizing the product packaging and marketing.

Students' ice cream and marketing presentations were judged Saturday, March 28 by a tasting panel including Elizabeth Haven, executive vice president of TIC Gums; Tristan J. Zuber, dairy foods specialist at Cornell University; Robert Limpert, supervisor of business, technology and magnet programs of Harford County Public Schools; Mary Beth Stapleton, coordinator of grants, business and community partnerships of Harford County Public Schools; Michelle Mason, family and consumer science teacher at Fallston High School; and Kate Dallam, owner of Broom's Bloom Dairy.

Other entries included: Maryland Madness, a sweet corn, caramel and Old Bay flavored treat; Sweetie Pie, a sweet potato and marshmallow ice cream with cinnamon and graham cracker; Crème Brûlée Flambé, a burnt sugar and salted caramel flavored base with toffee chips


TIC Gums' Ice Cream University 2015


Chloe McDaniel
(800) 899-3953 x3509