Clean label trend drives food product development
In the last five years, the food industry has seen the clean label trend build momentum with consumers and it shows no signs of flagging anytime soon. As a result, food manufacturers are now working to re-formulate or risk being left behind by their competitors.
What is the definition of clean labeling?
The answer to that question is both simple and complicated. The simple answer is there is no definition or standard for the term. The more complicated answer is the definition lies with the consumer. Some large companies have even defined their own parameters around clean labeling, however this does not mean there is consensus across the industry. Clean labeling could be any one or more of the following:
Driving product development
Rather than seeing the ambiguity around clean labeling and ingredient transparency as a problem in need of a solution, we've found it to be a catalyst driving some of our newest product developments. As our customers have requested stabilizers to meet their specific labeling requirements, we've worked with them to design texture and stability solutions that meet both key functionality needs as well as their labeling requirements.
Example: Developing new stabilizers for the ready-to-drink protein beverage category
The expansion of our Ticaloid® Pro line of RTD beverage stabilizers is just one example of new product development inspired by requests from our customers.
Optimizing for cost savings
During our development work for our first Ticaloid Pro products, we sought to improve on the products that were currently available in the market by creating stabilizers that offered cost-in-use savings for manufacturers and co-packers of RTD beverages.
Meeting specific label requirements
Once these stabilizers were launched, we started getting requests from our customers for versions that met special labeling requirements. In the absence of a definition for clean label, we worked closely with the customer to formulate products that met their specific needs, including:
These are just a few of the food stabilizers we've developed to address the clean label trend. We've worked with companies in nearly every food category to find similar opportunities for new product development.
Count on the Gum Gurus to overcome your clean label texture and stability challenges
When reformulating to overcome design challenges brought on by the clean label movement, it is essential to have the correct tools at your disposal. When you work with us you are accessing an experienced R&D team that combines extensive knowledge of all the hydrocolloids in our portfolio with our Food Texture Terminology to develop finished products that meet your texture and stability requirements.
No matter your food application, our Gum Gurus® are available to help you select the most appropriate stabilizer solutions to meet your texture and stability needs as well as well as your special label requirements. To speak with a Gum Guru about your specific projects, call our technical service hotline at +1-800-899-3953 / +1-410-273-7300 or chat live online.
Originally published 9/24/15